Apple is gearing up to launch its Vision Air headset in 2027, aiming to make mixed reality more accessible. This new device promises a lighter design and a lower price—approximately half the cost of the Vision Pro, which currently starts at $3,499. That could bring the Vision Air to around $1,750, more in line with what many consumers are willing to spend.
Industry analyst Ming-Chi Kuo shared insights that suggest the Vision Air will weigh over 40% less than its predecessor, making it under a pound. Many users have found the Vision Pro heavy during extended use, so this shift is significant for comfort.
To cut costs and ease design challenges, Apple plans to switch materials—using plastic instead of glass and magnesium alloy instead of titanium for the frame. This change could enhance user comfort and improve manufacturing efficiency.
Additionally, Apple is expected to replace the M-series chips in the Vision Pro with A-series chips from the iPhone. These A-series chips have advanced significantly, with the latest versions rivaling older M-chips in performance. By 2027, the Vision Air may feature the A21 chip, leveraging TSMC’s new 2nm fabrication process for better power efficiency and performance.
Mass production of the Vision Air is set for the third quarter of 2027, potentially launching alongside new OLED MacBook Pro models.
The move toward a more affordable mixed-reality headset aligns with a broader trend in the tech industry. According to a recent survey, over 60% of consumers express interest in mixed-reality devices, but many cite high prices as a barrier. If Apple successfully introduces the Vision Air at this price point, it may spark wider adoption and innovation in mixed reality.
As the conversation about mixed reality continues to grow, Apple’s strategic choices could shape the future of the industry. Would you be interested in trying out a more affordable headset? Share your thoughts!
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