Apple launched the iPhone 16 last year, promising a new, AI-enhanced Siri. However, almost a year later, users are still waiting for the expected upgrades. Apple’s delay led them to pull an iPhone commercial, and now, Google is taking the opportunity to poke fun at their rival.
In a recent ad for the Pixel 10, Google highlights Apple’s missed promise. The voice-over playfully suggests that users might want to switch phones if their reason for buying an iPhone was the soon-to-arrive Siri improvements.
This 30-second spot was shared on YouTube and X, just ahead of the Pixel 10 launch on August 20. Interestingly, Google has faced some challenges too, with official teasers and leaked details adding to the buzz.
A Bloomberg report provided insights into Apple’s struggles. Craig Federighi, Apple’s Senior Vice President of Software, shared that the delay stems from difficulties in developing a new hybrid architecture for Siri. He emphasized that the company is now focused on creating a more significant upgrade than initially planned. “This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than we envisaged,” he stated.
User reactions on social media show a mix of frustration and amusement over the ongoing delays. Many are sharing memes and comments, echoing Google’s sentiments about waiting for promised features.
With AI integration becoming a huge trend, companies like Apple and Google are under pressure to deliver on time. Current statistics show that over 60% of consumers expect AI to enhance their daily tech experiences. As competition heats up, it will be intriguing to see how both tech giants respond.
For more on the latest in technology, check out this Bloomberg article.
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