Grammarly Transforms into ‘Superhuman’: Discover the New AI Assistant Revolutionizing Your Writing Experience

Grammarly is making waves in the tech world with a unique move. After acquiring the email client Superhuman last July, Grammarly plans to rebrand itself as “Superhuman.” This is quite different from the usual practice where companies typically merge identities. It’s interesting to note, however, that the Grammarly product name will remain unchanged for now.

Alongside this rebranding, Grammarly is introducing a new AI assistant called Superhuman Go. This feature will integrate seamlessly into Grammarly’s existing extension. It can provide writing tips, feedback on emails, and even connect to other apps like Jira, Gmail, and Google Drive. This capability allows it to fetch information that can enhance user experience, such as logging tickets or checking your availability for meetings.

Superhuman is eyeing more functionalities for its assistant. Future updates may allow it to pull data from CRM systems to offer suggestions for email improvements.

Current Grammarly users can test out Superhuman Go by simply toggling it on in their extension. They can also explore additional tools, like a plagiarism checker and proofreader, available in the company’s agent store.

Pricing options are straightforward. The Pro plan costs $12 monthly (billed annually) and supports multiple languages. The Business plan is priced at $33 monthly (billed annually) and provides access to Superhuman Mail.

Grammarly’s move to broaden its product suite with AI comes as businesses increasingly adopt tools that enhance productivity. A recent survey found that 80% of companies are investing in AI tools to improve operations. This reflects a growing trend as organizations seek to streamline workflows and enhance communication.

Grammarly’s shift is an attempt to compete against industry giants like Notion and Google Workspace, both of which have rolled out powerful AI features recently. In the context of the tech industry, such bold steps are crucial for maintaining relevance in a rapidly evolving landscape.

As users react to these changes, feedback on social media has been mixed. While many are excited about the new features, some express concerns about the complexity of using multiple tools. It will be interesting to see how Grammarly navigates these changes and what impact they will have on productivity in the digital workspace.

For more insights on the integration of AI in productivity tools, you can explore this report from McKinsey that delves into the trends shaping the future of work.

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