HBO Max is at it again, and this time it’s shaking up how we use passwords. The platform’s head of streaming, JB Perrette, recently announced a new approach to password sharing during an earnings call. They plan to become more vigilant about verifying who’s using an account. This means they’ll look at things like device IDs and IP addresses to catch anyone sharing their password outside their home.
When they identify unauthorized users, those individuals will be prompted to pay an extra $7.99 a month to stay connected. This change follows similar moves by other streaming services. For instance, Netflix made headlines in 2023 when it began enforcing rules against password sharing. Disney Plus is also catching on.
As companies tighten their belts and look for new revenue, bundling services might be a smart move for viewers. For only $16.99, you can bundle HBO Max, Disney Plus, and Hulu, which gives you substantial savings—around 42% off the regular price for all three.
Without the ability to share passwords, these bundles provide access to a vast library of shows and movies. HBO Max’s typical standalone price is the same as the bundle, but the bundle offers variety and better value.
Surprisingly, social media is buzzing with mixed reactions. Some users celebrate the chance to save money, while others feel frustrated by the limitations on account sharing. It seems many are adapting to these changes, mixing and matching different services to fit their needs.
As you navigate this evolving landscape, staying informed on trends like these may help you make the best choices for your entertainment needs.
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