Heartwarming ‘True Lies’ Reunion: Jamie Lee Curtis Heroes for Arnold Schwarzenegger at Amazon Upfront

After Arnold Schwarzenegger’s enthusiastic pitch for the Christmas movie The Man with the Bag, Jamie Lee Curtis stepped in to lighten the mood at an Amazon event. Arnold, known for his straightforward approach, mixed up the movie title and, while launching into a lengthy speech, reminded everyone about the power of marketing. He told the audience, “You can have the best product in the world, but if no one knows about it, you have nothing!”

As the crowd grew restless, Curtis began to cross the stage, playfully trying to save Arnold from himself. “This is elder abuse!” he joked as she took his arm.

Their unexpected reunion sparked memories of their time filming True Lies 30 years ago, where they portrayed a couple entangled in espionage. Curtis quipped, “We don’t need to go undercover to save the day; we just need to remind them about Amazon’s advertising strategy.” The term "full-funnel" advertising came up, a concept in marketing that refers to engaging consumers at every stage of their buying journey. Curtis jokingly pointed out it could sound like business jargon to some.

Curtis shared that Arnold had agreed to include her name above his in marketing for True Lies, which is a rare gesture for a female co-star. “It was a movie about a marriage,” she reflected. Arnold’s agreement was a significant move for gender representation in Hollywood.

Wrapping up their segment, Curtis asked, “Are you ready to terminate this segment?” This prompted laughter, and as she called for the next speaker, Arnold had one last quip: “We’ll be back.” They shared a kiss, reminiscent of their Hollywood roles.

The mood remained festive, with Arnold declaring Jingle All the Way “the greatest Christmas movie of all time,” citing its lasting popularity. “They play it all December long, and it’s still making money for us,” he noted, adding, “Every year, people ask, ‘Why don’t you make another Christmas movie?’”

In today’s fast-paced world, the bond between these two stars and their charming exchange reminds us of the timeless appeal of collaboration and nostalgia in both marketing and entertainment.

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Amazon,Arnold Schwarzenegger,Jamie Lee Curtis,Prime Video,The Man With The Bag,Upfronts