Jeremy Carrasco stepped into the spotlight just a few months ago. In that brief time, he’s gained over 300,000 followers on TikTok and Instagram. While he may not be as famous as Charli D’Amelio, he is quickly becoming a leading voice in AI literacy.
Originally, Jeremy aimed to be a YouTuber but found his passion as a producer and director. He noticed that many conversations about generative AI were solely driven by tech companies. He felt it was time for voices from creative backgrounds to join the discussion. His YouTube channel exists, but he’s really resonated with audiences on TikTok and Instagram.
He began his journey eager to show how to use AI ethically in video production. However, he soon realized a gap in basic education about AI-generated content. People really didn’t understand how to identify AI videos. “There’s a need for this, and I have the knowledge,” he said, feeling strongly that creators could benefit from this awareness.
Jeremy zeroed in on specific signs of AI videos. These include odd textures, wobbly eyes, and inconsistent details in backgrounds. Although his main focus is teaching AI literacy, he’s also addressing the potential dangers of increasingly realistic AI-generated content, especially for creators. As the creator economy grows, so does the challenge of standing out amid a flood of AI content.
While AI tools like Sora 2 make it easy to create videos, they also pose risks. TikTok’s creator fund incentivizes users to generate views, leading to a proliferation of low-quality AI content. For instance, a short clip of a cat going viral might earn a creator around $1,000 through views, a meaningful sum in many parts of the world.
Yet, there are more concerning examples. Some AI accounts, like a TikTok about Chinese medicine, present questionable advice and drive viewers to purchase dubious e-books for a steep price. The authenticity of such content raises ethical concerns.
Moreover, other creators are misusing AI to steal content. Some take genuine videos and swap the creator’s face with AI avatars, infringing on personal likenesses. This raises serious ethical questions about the role of AI in creativity.
When asked about the ethical use of generative AI in creation, Jeremy expressed skepticism. While he understands there are situations where AI can enhance accessibility, he believes widespread use can lead to exploitation.
Some companies are attempting to create ethical AI models, but they often fall short due to insufficient training data. As Jeremy puts it, many methods rely on “stealing a bunch of people’s data,” which is fundamentally flawed.
The social media platforms are not helping the situation. They allow low-quality AI content to dominate while failing to enforce regulations. This makes it harder for genuine creators to gain attention and dilutes the platforms’ appeal.
Finally, major companies like Meta and Amazon are venturing into generative AI advertising. As AI-generated ads become more common, they threaten the creator economy. Jeremy believes that as these companies start selling ad services directly, it’s a rational concern for creators to wonder if this is a solid business move. But he remains doubtful.
As AI continues to evolve, its impact on society and the creative landscape will likely deepen. Awareness and understanding will be crucial for creators looking to navigate this new terrain responsibly. For further insights on AI and its implications, check out The Verge’s article on the subject.
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