Google says AI Mode has surpassed a billion monthly active users globally, one year after its launch in the United States. The company also said AI Mode queries have more than doubled every quarter since launch.
According to Google, search’s new AI features are now the leading reason queries are at an all-time high. The company said AI Mode sits between a traditional search engine and conversational AI, and that people are asking different kinds of questions.
In the U.S., Google said AI Mode is also broadening what people search for. The company highlighted several usage trends from the past year.
- Searching beyond text: More than one in six searches in the U.S. now use voice or images, with image searches growing over 40% month-over-month.
- Asking longer questions: The average AI Mode search is triple the length of a traditional Search query.
- Getting things done: Trends data shows that AI Mode queries related to planning have grown faster than AI Mode queries overall by 80% in the past 6 months.
- Making decisions: According to Trends data, brainstorming queries in AI Mode have grown 30% faster than queries overall since launch, and searches starting with “where to,” “where should I,” and “ideas for” are growing.
Google said it examined how people are using AI Mode in the U.S. one year after launch, and described the feature as changing not just how people search, but what is searchable.
Source: blog.google.
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