Motorola is on a new path. They’re transforming into a brand that focuses on lifestyle and experience. Ruben Castano, VP of Design at Motorola Mobility, shared this vision in an interview with The Hindu. Their latest launch, the Signature series, aims to shift perspectives. It’s not just about having a phone; it’s about having a personal item that reflects you.
“This series will sit at the top of our product lineup,” Ruben stated. It’s clear that Motorola is serious about investing in this new franchise. They’ve also worked hard to strengthen their core business. With improvements in manufacturing and profitability, the company is poised for growth, particularly in the premium market.
India is a key player in Motorola’s strategy. It’s their fastest-growing market and a major revenue generator for the Edge phone series. In fact, the Razr and Edge models contribute to about 40% of Motorola’s overall revenue.
Ruben mentioned that the Indian market is evolving. With more consumers willing to spend on premium devices, thanks to financing and trade-in options, Motorola is excited about climbing the premium ladder. Their approach is balanced, selling through both online and offline channels.
Looking ahead, Motorola plans to launch a new, foldable phone later this year and ramp up exports from India to North America. Competing against giants like Apple and Samsung, the Signature series is designed not just as a gadget, but as an extension of personal identity. Its camera has even received a DxO gold mark, signaling quality.
In terms of design, Motorola has partnered with notable brands like Pantone, Dolby, and Bose. These collaborations help them resonate more with consumers. When it comes to rising memory costs, Ruben noted they’re making smarter design choices and leveraging the advantages of being part of Lenovo.
Additionally, Motorola is broadening its device ecosystem. They’re steadily building a range that includes Bluetooth earbuds and smart devices, all interconnected through platforms like Smart Connect.
By 2027, Motorola aims to double its business compared to 2023-24. They’re committed to meeting their goals and gaining the trust of younger consumers who might have overlooked their brand before.
This move signifies a shift in how we view smartphones. As technology becomes more personal, brands like Motorola are stepping up to meet these changing needs.
For more on the tech landscape and trends, check out sources like Statista for updated statistics and insights.
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