How ‘The Pitt,’ ‘The Studio,’ and ‘Adolescence’ Skyrocketed in Streaming Viewership After Their Emmy Wins

U.S. streaming viewership took a big leap after the recent Emmys. Three shows really stood out: HBO Max’s The Pitt, Apple TV+’s The Studio, and Netflix’s Adolescence.

Right after the awards, The Pitt saw a 142% boost in viewership. It jumped to 60.2 million minutes watched on September 15 from 24.9 million the week before, according to Luminate. This show has been a hit, especially since it snagged five Emmys, including Outstanding Drama Series and a Lead Actor win for Noah Wyle on his seventh nomination.

The Studio had even more impressive numbers, with a 254% rise to 9.2 million minutes viewed after winning 13 Emmys, including Outstanding Comedy Series. Seth Rogen didn’t just lead the show; he also took home multiple awards for writing and directing, tying the record for most Emmys won by one person in a single night.

Meanwhile, Adolescence skyrocketed with a staggering 416% increase. It went from 3.7 million minutes watched to 19.1 million. The show won eight Emmys, including three for writer and star Stephen Graham. Newcomers like Owen Cooper and Erin Doherty also made a mark, winning for Supporting Actor and Actress in a Limited Series.

This surge in interest after the Emmys highlights how awards can impact viewer habits. Research shows that award wins significantly affect streaming numbers. A survey by Nielsen found that viewers often flock to shows with critical acclaim after recognition events, further showcasing the industry’s evolving dynamics. The trend is clear: awards not only celebrate talent but also drive audience engagement.

With social media buzzing about these wins, it’s no surprise the spotlight continues to shine on these series. Online discussions often celebrate these shows’ achievements, fueling even more curiosity among potential viewers. As streaming platforms compete for audience attention, the connection between awards and viewership will likely grow stronger in the future.

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