Introducing House of Swamiraj: Elevating Lifestyle-Centric Living Through Innovative Rebranding

Swamiraj Constructions is stepping into a fresh chapter by rebranding as House of Swamiraj. With 20 years of experience and over 1,700 happy homeowners in the Mumbai Metropolitan Region, the change reflects a shift from just building homes to creating a community-focused lifestyle brand.

The transition kicked off with a digital campaign called #BeyondDimensions. This three-phase campaign—teaser, engagement, and launch—emphasized a new approach to home design. It’s not just about roofs over heads; it’s about crafting spaces that foster emotional connections.

“Our name change to House of Swamiraj means more than just a new title; it’s a commitment to our core values while looking forward,” says Jason Samuel, Director of House of Swamiraj. He adds, “We’ve spent over 18 years building trust with families, and now we’re focusing even more on thoughtful design and stronger communities.”

As part of this transformation, House of Swamiraj is rolling out three major residential projects. Two are located off Pokhran Road No. 1, Thane (West): one is an affordable 2BHK community, while the other features a mix of 1BHK and 2BHK options, totaling a ₹160 crore investment. The third project is a premium residential tower in Ambernath (West), valued at ₹50 crore, aimed at elevating modern living in up-and-coming areas.

The brand plans to make strides in Vartak Nagar, Thane, aligning with its ambitious goal of achieving a turnover of ₹2,000 crore. This growth will focus on affordability, innovation, and community engagement.

House of Swamiraj isn’t just about constructing buildings; it aims to create homes that resonate on a personal level. With plans to expand into growing urban areas across Maharashtra, it hopes to deliver over 12,000 homes and reach a sales target of ₹10,000 crore. The brand aims to secure a spot among Maharashtra’s top five lifestyle-centric developers, emphasizing wellness, sustainability, and smart technologies in every project.

This rebranding effort highlights a broader trend in real estate, where companies are shifting toward community-oriented living spaces. Research indicates that homebuyers are increasingly looking for environments that support well-being. According to a recent survey by the National Association of Realtors, 70% of buyers prioritize homes with access to parks, walking trails, and community spaces.

As House of Swamiraj embarks on this exciting journey, it promises not just houses, but homes infused with purpose, emotion, and vision. This shift highlights a crucial understanding: a home is built with more than just bricks—it’s built on community and connection.

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