Jess Glynne’s hit song “Hold My Hand” has made waves once again, now crowned the UK’s TikTok song of the year. This catchy tune, first released in 2015, has gained new life through the viral Jet2 holiday trend on TikTok. Users have turned the song into the backdrop for funny travel mishaps and holiday fails, capturing the chaos of vacation adventures.
According to TikTok, “Hold My Hand” has soundtracked around 6.6 million videos. Jess, reflecting on this resurgence, expressed her gratitude. She shared that it feels incredible to celebrate a song that has been pivotal in her musical journey, saying the trend has given it a “new lease of life.” It’s not just about nostalgia; she described the joy she feels performing it live, especially after hearing it on her own Jet2 flight to Corfu with her mom.
While many TikTok users embraced the humorous side of travel, Glynne revealed her personal favorites are when kids act out the famous Jet2 voiceover: “nothing beats a Jet2 holiday.” She also mentioned a quirky video of a man discovering a tiny hotel window, which she found particularly amusing.
The impact of social media is clear. Glynne sees it as an amazing tool for artists connecting with new audiences. The viral trend has introduced her music to younger generations, showing how platforms like TikTok can revive older hits. In fact, posts featuring “Hold My Hand” have been viewed over 80 billion times.
Interestingly, this year wasn’t just about Glynne. Other classic songs resurfaced on TikTok, including Rihanna’s “Breakin’ Dishes” and the Black Eyed Peas’ “Rock That Body.” However, the real surprise was Connie Francis’s “Pretty Little Baby,” which topped TikTok’s global song of the year, over six decades after its original release. With over 28 million uses in videos, it resonated with themes of warmth and familial love.
Jess Glynne’s experience illustrates the evolving landscape of music consumption and the enduring power of a good song, even years later. As artists adapt to this new reality, it’s fascinating to see how the past and present collide in today’s digital world, reminding us that good music truly is timeless.
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