Join the Movement: Go ‘All In for AU’ This Giving Day 2025 at Augustana University!

Augustana University is gearing up for its ninth annual Giving Day on May 9. This event lasts 24 hours and encourages alumni, parents, staff, faculty, coaches, and friends to support the university by going “All in for AU.”

Contributions on Giving Day 2025 will play a crucial role in advancing Augustana’s strategic goals, especially its plan, Viking Bold: The Journey to 2030. Donations also help fulfill the university’s mission of providing a valuable education. The Augustana Fund is vital for supporting essential needs, allowing the university to offer financial aid or scholarships to all its students.

Dr. Pam Homan, the Chief Strategy Officer and Executive Vice President, emphasizes the importance of community support: “Your gift on Giving Day will equip the programs and people that embody Augustana University. When you go ‘All in for AU,’ you’re investing in a transformation that impacts students for a lifetime.”

This year’s Giving Day invites everyone to support critical initiatives like:

• Academic Programs
• Impact Scholarships
• Athletic Programs
• The Augustana Fund (to meet the greatest needs)
• The Center for Western Studies
• The De & Dave Knudson Center for Global Engagement
• The Library Associates
• The Office of Faith & Spiritual Life
• Women in Philanthropy Impact Scholarships

This year, the goal is to raise $500,000, which could significantly impact the student experience. According to recent surveys, alumni giving has risen steadily, with 60% of graduates feeling motivated to contribute to initiatives that enhance their alma mater.

Giving Day isn’t just about raising funds; it’s about community. Many universities see active social media engagement around their giving days, with hashtags trending and alumni sharing their reasons for support. This creates a sense of belonging and pride among graduates.

To learn more about contributing, you can visit augie.edu/GivingDay.

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