Jollibee’s Global Ambitions: A Bold Move for Expansion
Jollibee, the beloved fast-food chain from the Philippines, is ready to take its international ambitions up a notch. Known for its crispy fried chicken and unique dishes, Jollibee is making a significant shift by planning to separate its international operations and list them on a US stock exchange by late 2027.
Business strategist Jonathan Ravelas emphasizes that this US listing could greatly enhance Jollibee’s visibility. “It gives the brand credibility in competitive markets like the US,” he notes. This move signals a shift away from being seen merely as a local player with a few international outlets. Analysts believe that this strategy could benefit existing shareholders by allowing them to hold shares in both the local and international branches.
Currently, Jollibee has a strong presence globally, with operations in places like Singapore and the US, where it competes with brands like Smashburger. Its international sales accounted for around 43% of total group sales in the first nine months of 2025, but this segment still faced net losses of about 250 million pesos—a reminder that reaching a global scale comes with challenges.
Experts warn that separating the two businesses could be a double-edged sword. While the local operations are robust, the international side is more unpredictable. Ravelas suggests that shareholders might appreciate the choice this separation offers: a steady domestic brand or a riskier route to new markets.
Investors in Manila seemed to welcome the news, with Jollibee’s shares rising nearly 9% shortly after the announcement. This reflects optimism that the restructuring could lift the company’s domestic performance from the drag of international losses.
Jollibee began as a small ice cream shop in 1975, founded by Tony Tan Caktiong. Over the decades, it has grown into the largest fast-food company in the Philippines. Its upcoming Wall Street listing could mark a significant evolution, transitioning from a company focused on local success to one striving for global growth.
Recent trends in the fast-food industry show that consumers are increasingly interested in brands that offer unique experiences and authenticity. Jollibee’s menu, which includes Filipino favorites like sweet spaghetti and peach mango pie, sets it apart in the crowded market, particularly as global palettes evolve.
Historical context also emphasizes that many successful companies began their journeys in similar ways. For example, Starbucks and McDonald’s both had humble beginnings before expanding into global giants. This comparison suggests that with the right strategy, Jollibee can navigate its challenges and thrive.
In the face of stiff competition in the Western market, Jollibee is taking careful steps to prepare for its listing. This includes focusing on management and financial discipline, vital for meeting the rigorous expectations of US investors.
For Jollibee, the next few years will be crucial. The company must prove its ability to deliver consistent growth on a global stage while maintaining its core identity. As it works towards these ambitious goals, the fast-food giant will need to balance the excitement of expansion with the realities of a competitive international marketplace.
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Business,Corporate Buzz,Philippines,The Straits Times,United States
