ESPN is shaking things up by signing Katie Feeney, a fresh face in the sports world with over 14 million followers on social media. A recent graduate, she will bring her creative touch to ESPN’s digital channels.
Feeney will lead a new version of “SportsCenter” on Snapchat, reaching more than 9 million subscribers. She’ll also create short videos for the ESPN App, set to launch soon. Her style is all about real-time storytelling, mixing sports with lifestyle content.
In addition to her digital role, Feeney will appear on major ESPN shows like “Sunday NFL Countdown” and “College GameDay.” Her approach combines sports coverage with insights on fashion and culture, which resonates with fans.
“This journey has been incredible,” Feeney shared. “Growing up watching ‘SportsCenter’ makes it special to now be part of it.”
Kaitee Daley, ESPN’s senior VP for digital content, praised Feeney for connecting with fans in a relatable way. “Her fresh perspective is perfect for how we want to engage our audience,” she said.
Feeney isn’t new to sports. She became the first social media correspondent for the Washington Commanders last year, covering everything from Super Bowl events to the Oscars. Her behind-the-scenes style has earned her a loyal following on platforms like TikTok and Instagram.
ESPN continues to lead as the top digital sports platform in the U.S., driven by strong engagement on social media. The addition of Feeney aligns with ESPN’s focus on innovative content that blends sports with cultural elements.
Look out for exciting updates this fall as ESPN launches its comprehensive services directly to fans. The enhanced ESPN App will feature game stats, betting insights, and personalized content, giving fans more ways to connect with their favorite sports. You can learn more about these changes in the ESPN DTC Press Kit.
This evolution in sports media reflects a broader trend: fans want authentic connections and diverse content. As platforms adapt, we can expect ongoing innovation in how sports stories are told.
