Mark Scheifele Teams Up with Former Billet Family to Invest in Exciting New WHL Franchise

Mark Scheifele understands what it takes for junior hockey players to thrive. As the center for the Winnipeg Jets, he’s stepping into a new role, partnering with Graham Fraser, the majority owner of the Penticton Vees. They’re gearing up to join the Western Hockey League for the 2025-26 season.

Scheifele has a personal connection to the Fraser family. They hosted him as a billet during his time with the Barrie Colts in the Ontario Hockey League. Reflecting on this connection, he says, “They made my experience so special.” Now, he’s excited to help build a program that aligns with Fraser’s vision.

Fraser has a long history with the Vees, and over the years, Scheifele has contributed his insights on running the franchise. He’s passionate about creating a positive environment for young players. “Our ideals on the hockey world just mesh so well,” he shares. “I’m a very small part, but I’m excited to see where his vision takes it.”

This partnership is part of a broader trend in sports, where professional players take on mentorship roles. Earlier this season, Jets defenseman Josh Morrissey also invested in a sports franchise, the Calgary Wild FC. This reflects a growing recognition among athletes of the importance of community engagement and development.

The Penticton Vees, established in 1961, are known for their success in the British Columbia Hockey League and have a solid fan base. Playing out of the South Okanagan Events Centre, the Vees are a familiar setting for Scheifele. He recalls his time transitioning from Junior A hockey to the Canadian Hockey League, a step that was pivotal in his career. Initially, he planned to play for the Cornell Big Red and study physiology until a conversation with Dale Hawerchuk changed everything.

Fraser emphasizes the significance of these mentorship moments. “To me, he’s Mark,” he says, highlighting their familial bond. “He understands every aspect of the game.” Scheifele’s journey from a teenager to a recognized player serves as an inspiration for many aspiring athletes.

As he dives into this new role, Scheifele acknowledges the opportunity for growth. He sees it as a way to learn about the business side of hockey and prepare for life after his playing career. “That’s a big reason why I’m into it,” he explains. He wants to listen and soak in knowledge, rather than take charge right away.

Another notable partner in the Vees venture is Mike Richter, a former New York Rangers goalie and Hall of Famer. With experienced leaders like Scheifele and Richter involved, the Vees aim to enhance their program and provide young players with every possible advantage to develop their skills.

The Vees will become the 23rd franchise in the WHL, with further expansion expected in the Canadian junior hockey landscape. This demonstrates the growing popularity of the sport, especially with young players aiming for professional careers.

In this evolving hockey environment, Scheifele and Fraser are committed to creating a positive experience for players. Through their partnership, they hope to not only nurture talent but also shape future leaders in the sport.

For more on junior hockey trends and development, check out the Canadian Hockey League’s official website.

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