Meghan Markle made waves in early 2025 when she launched her lifestyle brand and Netflix show, With Love, Meghan. The series gives a heartfelt peek into her life, featuring cooking, gardening, and fun moments with friends like Mindy Kaling and Abigail Spencer.
Shortly before the show’s premiere on March 4, Meghan rebranded her food line from American Riviera Orchard to As Ever. This new collection, which includes jams, honey, and tea, sold out quickly but didn’t escape mixed reviews from the celebrity crowd.
Key lifestyle figures like Martha Stewart and Gwyneth Paltrow expressed their opinions on Meghan’s new path. Stewart, a veteran in the space, seemed surprised when asked about the show and said she’d watch an episode. Meanwhile, Paltrow, while admitting she hadn’t seen the show yet, emphasized her support for women pursuing their passions.
In a podcast, Craig Conover from Southern Charm spoke positively about collaboration over competition in the lifestyle arena. He humorously noted that both he and Meghan keep bees and joked about the race to be the next lifestyle guru.
However, not all reactions have been warm. Bethenny Frankel critiqued Meghan’s brand changes, suggesting she struggles with identity and authenticity. Frankel’s views highlight the intense scrutiny that public figures face.
On social media, Meghan’s raspberry spread from her food line received praise from culinary star Chrissy Teigen, who called it one of her top food experiences of the year.
The lifestyle landscape today shows a shift toward personal branding and authenticity. According to a recent survey by Statista, over 60% of consumers prefer brands that share their values, showing the importance of genuine connections in today’s market.
As Meghan continues her journey, her experiences reflect broader trends in lifestyle branding. She’s not just starting a brand; she’s part of a conversation about what it means to be authentic in a world that often prioritizes perfection over relatability.
For more on Meghan’s endeavors, you can explore her Netflix show and find insights into lifestyle branding trends in this report.
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