Meghan Markle is taking her lifestyle brand to new heights! She has just launched a dedicated Instagram account for her newly rebranded company, As Ever.
On February 18, she excitedly announced this on her personal Instagram, encouraging fans to follow her latest venture.
In her post, she hinted at her upcoming website, which will feature a curated collection of products available this spring.
The accompanying photo showcases Meghan enjoying a moment of relaxation, spreading honey on a croissant with her signature jam.
Interestingly, this Instagram launch follows her recent announcement of the new brand name. Previously known as American Riviera Orchard, Meghan decided to rebrand it.
In a fun selfie-style video, she shared her enthusiasm, saying, “The cat’s out of the bag… I’m so excited for my show and my business.”
She explained her thought process behind the name change, mentioning that while “American Riviera” sounded lovely, it was too limiting. She said, “It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
Meghan’s partnership with Netflix was also pivotal. She expressed how it expanded her vision for both her show and business. “I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she revealed.
She also teased some upcoming products, confirming that fruit preserves would be included. “I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it’s time to share them with you,” she said, bubbling with excitement.
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