Meghan Markle, the Duchess of Sussex, is set to unveil her new lifestyle brand called ‘As Ever.’ This announcement comes just before her Netflix series, With Love, Meghan, premieres on March 4. Markle had to push back the series launch earlier this year due to wildfires in Los Angeles.
In a recent Instagram post, Markle shared her excitement about the new brand. “I can’t wait for you to get your hands on everything we’ve been creating,” she said. The name ‘As Ever’ is a nod to her former blog, The Tig, which she closed before marrying Prince Harry in 2018.
Markle explained that she’d been planning this rebranding since 2022. She has partnered with Netflix, not just for the show but also for her business. “I’ve always loved cooking, crafting, and gardening,” she shared in an Instagram video. “Now, I can finally share it all with you. Of course, there will be fruit preserves. Jam is my jam, but there’s much more to come.”
The ‘As Ever’ website features a charming photo of Markle and her daughter, Princess Lilibet, playing in a scenic green area by the ocean.