Merc’s Rs 3 crore electric G-Glass sold out at launch – Newz9

NEW DELHI: Mercedes-Benz on Thursday drove in one in every of India’s most-costly electric automobiles, bringing within the inexperienced model of its iconic SUV, the G-Class, priced at Rs 3 crore (ex-showroom).
The firm, which sold practically 20,000 automobiles final 12 months at a development of 12%, mentioned it was already stocked out of the brand new electric G (G580) and can begin taking recent orders solely from the second half of the 12 months. A complete of 85 automobiles allotted for India have been sold out.
Mercedes, which leads the luxurious automobile market in India forward of rivals reminiscent of BMW, Audi and Jaguar Land Rover, mentioned demand within the section nonetheless stays wholesome and is very robust within the prime-finish autos (TEV) class, which contains of automobiles. priced upwards of Rs 1.5 crore.
“While the entry luxury market was nearly flat, we saw a robust 20%-plus growth in the TEV segment, where we also sell the AMG range of vehicles,” Santosh Iyer, MD & CEO of Mercedes India advised TOI after launching the G580. EV. “One out of every four cars that we sold was a TEV. We are hopeful that the momentum will be maintained this year too, and sales will be healthy. In fact, we start the new year with a strong 2,000-odd car order bank. This gives us a lot of confidence to move into 2025.”
The firm has been specializing in pushing the gross sales of EVs, and now has seven inexperienced automobiles in its portfolio. “The share of EVs to our sales has been growing steadily. Against around 2.5% in 2023, the share of EVs was about 6% last year, and we hope to close this year at around 10%.”
The firm plans to roll out eight new fashions this 12 months, together with electrics, to push the gross sales of greens in addition to the core inside-combustion engine (ICE) portfolio.
The Pune-headquartered firm plans to reinforce its gross sales community within the nation with 20 new shops deliberate this 12 months. It at present has presence throughout 125 places in 50 cities.
Iyer mentioned the corporate’s franchise companions have dedicated to speculate over Rs 450 crore for the retail push. “The investment will go not only into new outlets, but in also modernizing the current set-up.”
The firm goes to smaller cities and cities to create new gross sales potential. “We are moving closer to customers. We are coming up in new markets like Jammu, Patna, Kanpur, and Agra.”