Havas Media India has teamed up with Modenik Lifestyle as its official media agency. This partnership involves managing media strategies for various channels, both online and offline. This includes everything from TV and print to digital and out-of-home advertising.
Modenik Lifestyle is home to popular brands like Enamor, known for its stylish lingerie, and Dixcy Scott, a well-established name in the innerwear market. This collaboration marks Havas Media’s growing influence in southern India, focusing on local insights and regional media.
Shekhar Tewari, the CEO of Modenik Lifestyle, emphasized the need for a media partner with a strong grasp of both digital and traditional landscapes. He believes Havas Media’s data-driven strategy and on-ground execution will be crucial for their growth.
Mohit Joshi, CEO of Havas Media Network India, highlighted that true growth comes from a brand’s desire to resonate with consumers. He is eager to leverage Havas’s capabilities to enhance Modenik’s market presence.
Uday Mohan, COO of Havas Media India, noted that Modenik’s brands have established trust with Indian consumers. Their goal is to create insightful and seamless online and offline experiences to strengthen this relationship.
This partnership not only boosts Havas Media’s client portfolio but also signals a shift in how brands approach marketing. In today’s fast-evolving market, integrating traditional and digital media is vital. Recent studies show that nearly 75% of consumers prefer a cohesive brand experience across all platforms.
By merging their expertise, Havas Media and Modenik Lifestyle aim to redefine how brands connect with consumers, staying relevant in a competitive landscape. As marketing continues to change, this collaboration could set a precedent for integrating various channels in a way that truly resonates with audiences.
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