Rodeo’s Toughest: How Support Beyond the Buckle Makes a Difference

Picture this: the excitement of the rodeo, the cheers of the fans, and the adrenaline of an eight-second ride that can change everything. Rodeo athletes are incredibly brave, pushing their limits for the thrill of the sport. However, their journey comes with risks. A single misstep can lead to serious injuries, and sadly, many of these athletes don’t have safety nets like those in other sports. That’s where the Justin Cowboy Crisis Fund (JCCF) plays a crucial role—offering support when it’s needed most.

Imagine facing the abrupt end of your rodeo career, with medical bills piling up and the uncertainty of what comes next. This is the harsh reality for many injured rodeo competitors. The JCCF, formed through a partnership between Justin Boots, the Professional Rodeo Cowboys Association (PRCA), and the Women’s Professional Rodeo Association (WPRA), understands their situation deeply. They provide essential financial assistance, allowing these cowboys and cowgirls to focus on healing instead of drowning in debt.

The JCCF is about more than just financial aid; it’s a community that stands together. It shows that no one is alone during tough times. Alongside the dedicated team from Justin Sports Medicine, they embody the resilient spirit of rodeo, proving that a helping hand can significantly impact an athlete’s recovery.

Since its inception, the JCCF has been a lifeline for injured athletes, distributing nearly $9.5 million to over 1,500 rodeo competitors in need. Every dollar goes directly to the athletes themselves, ensuring they receive the medical care necessary for their recovery.

“After a serious horse accident, the support from the JCCF was a tremendous relief for my family and me. It helped lessen our financial burden during a challenging time. Thank you, JCCF!”

– Becki Mask, Barrel Racer

For over thirty years, the JCCF has stood strong, focusing on the well-being of rodeo athletes. They know exactly how to channel resources into what truly matters—the athletes’ health and future. The upcoming fundraiser on March 8 at WestWorld is a perfect opportunity to continue this vital mission.

Thank you to Rodeo Scottsdale for hosting and supporting these athletes! When we come together, we can make a meaningful difference in the lives of those who risk everything for the sport we cherish. 💙