Samsung Electronics is gearing up for a big year with its “Galaxy AI” features. Co-CEO T.M. Roh recently announced plans to double the number of devices equipped with these features, from 400 million to 800 million within 2026. These AI capabilities will mostly be powered by Google’s Gemini, enhancing user experience and giving Samsung an edge in a competitive market.
The push for AI is not just about numbers. Samsung aims to integrate AI across all its products and services quickly. Roh stated, “We will apply AI to all products, all functions, and all services.” This means everything from smartphones to home appliances will benefit from smarter, more intuitive technology. Surveys show awareness of Galaxy AI has surged. It jumped from 30% to 80% in just a year.
In the grand scheme of AI, companies like Google are racing to improve their models. Google’s most recent version, Gemini 3, leads in key performance metrics, prompting rivals to step up their game. For example, OpenAI’s CEO recently declared a “code red” to fast-track developments in response to emerging competitors.
Despite these advancements, Samsung is facing challenges. The ongoing global memory chip shortage poses risks not just for smartphones but also for TVs and home appliances. Roh emphasized that “no company is immune” to the effects of this situation. As memory prices rise, consumers may see increased prices for devices, adding further strain to the market. Leading research firms predict a contraction in the global smartphone market due to these chip issues.
Moreover, while foldable phones were expected to gain rapid popularity, growth has been slower than anticipated. Roh attributes this delay to engineering challenges and a lack of suitable applications. However, Samsung still holds a 66% market share in foldable phones, and user satisfaction remains high.
As Samsung navigates these challenges, experts suggest the company’s ability to adapt and innovate will be crucial. The tech landscape is changing fast, with user expectations evolving alongside advancements in AI, making agility key to Samsung’s success.
For more insights, you can check Reuters on Samsung’s journey and the memory chip crisis impacting the tech industry.
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