On May 21, 2025, the University of Maryland appointed James Smith as its new director of athletics. This move marks an exciting chapter for the university, showcasing its commitment to elevating its athletic programs.
Darryll J. Pines, the university president, expressed pride in Maryland’s athletics tradition and highlighted Smith’s vision and experience as key assets in this evolving landscape of college sports. Smith, set to begin his new role on July 15, 2025, was selected after a national search led by university leaders, aided by TurnkeyZRG, a firm known for its talent recruitment in sports.
Smith comes with over 20 years of experience in athletics. He has been a driving force behind the Atlanta Braves as senior vice president of business strategy, where he implemented strategies that significantly boosted ticket sales and fan engagement. His work at the Braves has been notable; they’ve prepared for the 2025 MLB All-Star Game, an event expected to draw significant attention and revenue.
Before the Braves, Smith held key roles with the Ohio State University Alumni Association, handling a large budget and overseeing a team of 80 professionals. His leadership brought a remarkable 10% revenue growth within two years and increased alumni participation by 15%.
At Arthur M. Blank Sports & Entertainment, Smith worked on major projects like the $1.6 billion Mercedes-Benz Stadium and was crucial in launching Atlanta United FC, which broke records for franchise success in its inaugural season.
Now, he faces a promising landscape at Maryland. Since joining the Big Ten Conference, Maryland athletics has thrived, clinching 49 conference championships and six national titles in just the last decade. Smith intends to leverage his extensive network, including connections with Gene Smith, the former athletic director at Ohio State, to further support the Terrapins’ success.
Experts in the field, like Big Ten commissioner Tony Petitti and Gene Smith, have praised Smith’s varied experiences across college and professional sports as exemplary. They believe he will be a valuable asset to the Big Ten and elevate Maryland’s athletics.
In today’s competitive sports environment, having someone like Smith—who understands both the business and athletic sides—is crucial. His innovative approach may bring fresh energy and strategies to the program, enhancing both performance and community engagement.
Maryland’s recent achievements and new facilities, such as state-of-the-art training centers, lay a solid foundation for Smith’s vision. His leadership is anticipated to bolster the university’s reputation and success further in both academics and athletics.
With the pressures and changes in college sports, Smith’s appointment is more than just a position; it’s a commitment to growth, success, and excellence for Maryland’s student-athletes and the wider community.
For more insights on athletic leadership changes, you can check sources like NCAA and TurnkeyZRG for updates and detailed reports on industry trends.