Virgin Australia is having a sale to Tasmania, making it easier for many to visit the region’s top destination. The tiny coastal town of Bicheno has been named the best town in Australia for 2026 by Australian Traveller. This fishing and beachside town, with a population of about 950, is only two hours from Hobart and Launceston.
With one-way flights starting at just $69, it’s a great opportunity to explore Bicheno and its attractions. The sale began on May 11 and runs until May 17, unless seats sell out.
How Much to Fly to Tasmania?
Prices vary based on your departure city, but many routes offer flights for under $250. These cheaper fares are available for travel between July 15 and March 24 of next year. Here’s a quick look at some one-way Economy Lite ticket prices:
- Adelaide to Hobart: from $95
- Brisbane to Launceston: from $115
- Melbourne to Launceston: from $69
- Sydney to Hobart: from $85
The sale also includes some good deals for Tasmanians flying to the mainland. For example, tickets from Launceston to Sydney start at $79.
Why Bicheno?
The Australian Traveller panel comprised travel experts who reviewed towns from the coast to the outback. Bicheno topped the list, largely due to its evolving charm. Imogen Eveson, the print editor and panellist, highlights Bicheno’s fresh energy and its appeal.
She notes that Bicheno is not just about traditional attractions like the nightly penguin parade or delicious seafood. The town has also welcomed stylish accommodations, a whisky distillery, and a new wine bar—making it a vibrant destination for travelers.
Tasmania’s tourism minister, Jane Howlett, emphasizes the importance of tourism to the local economy. “One in six Tasmanian jobs are supported by tourism,” she mentioned. On the East Coast, this number rises to one in three. The growing popularity of towns like Bicheno can significantly boost local communities.
Final Thoughts
Bicheno’s recognition as Australia’s best town showcases the potential for small towns to thrive. With its blend of natural beauty and modern attractions, it’s a spot worth visiting. Whether you’re a local or a traveler, this sale offers a perfect excuse to explore one of Tasmania’s hidden gems.
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Virgin Australia, Launceston, Bicheno, Australian Traveller
