Megan Hall: Welcome to Possibly! I’m Megan Hall. Today, we’re diving into a common phrase: “carbon footprint.” You’ve probably heard it a lot, but what does it truly mean? And where did it come from?
To help us understand, I’ve got Leena Mudawi and Alina Ikram from our Possibly team here.
Leena Mudawi: Hi Megan!
Alina Ikram: Hey, Megan!
Megan Hall: So, what’s the deal with our carbon footprint?
Leena Mudawi: It’s essentially a measure of how much carbon pollution each person creates. This includes what we buy, how we travel, and the energy we use.
Megan Hall: So, our “footprint” reflects our impact on climate change?
Alina Ikram: Exactly! The idea is that if we know how much pollution we create, we might change our habits. But…
Kim Cobb: Many people just end up feeling guilty.
Leena Mudawi: That’s Kim Cobb, director at the Institute at Brown for Environment and Society. She believes this guilt can be counterproductive.
Kim Cobb: Carbon is everywhere in our lives. Often, we don’t have choices about how we use it daily.
Alina Ikram: That feeling of guilt is partly intentional. Back in the early 2000s, when people began recognizing climate change, BP, an oil company, promoted the carbon footprint idea.
Megan Hall: Wait, an oil company pushed people to track their emissions?
Leena Mudawi: Yes! BP is one of the biggest contributors to carbon pollution.
Kim Cobb: This shift in awareness distracts from the real roles of fossil fuel companies in climate change.
Megan Hall: So, they made us focus on our choices instead of their impact?
Alina Ikram: They didn’t say that outright, but it fits.
Leena Mudawi: The carbon footprint concept helped people think about how personal choices contribute to climate change.
Alina Ikram: But it also made it easier to overlook the power corporations and governments have.
Megan Hall: Are we just getting sidetracked by these personal responsibility messages?
Alina Ikram: Not entirely. Kim believes individual choices matter.
Kim Cobb: It’s about finding a balance. We need to change our daily habits and push for policies that make sustainable choices easier.
Leena Mudawi: Climate accountability is personal and collective. Ask yourself,
Kim Cobb: What actions are you taking for change?
Leena Mudawi: This approach is more useful than just measuring your footprint. Guilt doesn’t help us act effectively.
Alina Ikram: Kim suggests focusing on what’s possible. Think about your workplace, schools, or community groups. These are places where we can come together for change.
Leena Mudawi: For years, we viewed climate change as an individual problem. But collectively, we have more power, especially when we push for action from those who can make a difference. Climate change doesn’t have to feel so personal.
Megan Hall: Thank you, Leena and Alina!
That’s it for today. For more insights into how choices impact our planet, visit askpossibly.org. You can also find us on your favorite podcast apps or follow us on social media at “ask possibly.”
Possibly is a collaboration between Brown University’s Institute for Environment and Society, the Climate Solutions Initiative, Ocean State Media, and WBRU.

