Max Boykoff is a well-known figure in environmental studies. He teaches at the University of Colorado Boulder and is involved in various research projects focused on environmental communication and policy. Boykoff has written several books and articles and runs the Media and Climate Change Observatory (MeCCO). He aims to improve how we talk about climate issues.
In a recent report, MeCCO found that coverage of climate-related topics dropped significantly in 2025. Global news outlets published 14% less about climate issues than in 2024. This decline means we’re seeing 38% fewer articles compared to the peak year of 2021. In fact, 2025 is among the lowest coverage years in the past two decades.
This trend raises important questions. Why are news outlets covering climate change less often? Some experts suggest that the public’s fatigue with climate news might play a role. People may feel overwhelmed by the constant stream of troubling news, leading to less engagement with the topic.
Additionally, social media reactions reflect a mix of concern and apathy. Many users express frustration with the lack of action on climate issues, while others share moments of hope, showcasing community initiatives focused on sustainability. These reactions suggest a divided public; some are eager for change, while others seem to have given up.
Historically, media coverage of climate change surged during major events, such as international climate agreements or natural disasters. However, as time passes and major stories fade, so too does the media’s focus. This cycle remains a challenge for advocates pushing for greater awareness and action.
Boykoff’s insights remind us that capturing the public’s attention is crucial. Sustainable changes often require ongoing dialogue rather than periodic bursts of coverage. For anyone interested in these issues, it’s essential to stay informed and engaged, even when the news cycle shifts.
For more on media and climate change, you can read the MeCCO reports here.
