Apple has just rolled out its updated app, now called Sales Coach, which takes the place of the older SEED app. This change is all about helping Apple’s sales partners globally.
What’s New in Sales Coach?
Apple’s Sales Coach is designed to equip sales partners with essential information. You’ll find updates on new products, sales tips, and program announcements all in one place. One exciting feature is its AI-powered chatbot. It can answer questions based on official Apple materials, making it easier for users to find the information they need.
The app has a fresh look with a Liquid Glass design that’s sleek and modern. However, access is limited. It’s only for Apple employees and authorized sales partners, and you’ll need a partner code to register.
Why It Matters
This update reflects Apple’s continued commitment to streamlining communication with its sales force. According to industry expert Kelly H. from a leading tech consultancy, “Empowering sales staff with real-time information can significantly enhance customer interactions.”
Research shows that sales teams equipped with the right tools can increase conversions by up to 20%. Apps like Sales Coach may bridge the gap between product knowledge and effective selling strategies.
User Reactions
Feedback on social media has been positive, with many users appreciating the app’s user-friendly design and immediate access to critical information. A trending hashtag, #SalesCoach, shows that plenty of excitement surrounds this tool among Apple partners.
For more information, check out the official Sales Coach page and the app available here.
In summary, Apple’s Sales Coach is more than just an app update; it’s a cohesive tool aimed at boosting sales efficacy within its partner ecosystem.

