Bengaluru, Mar 27: This year, the 4th edition of the IIJS Bharat Tritiya wrapped up successfully at the Bengaluru International Exhibition Centre (BIEC). Hosted by the Gem & Jewellery Export Promotion Council (GJEPC), this event solidified its reputation as India’s third-largest B2B jewellery exhibition. It attracted over 15,000 trade buyers from 500 Indian cities and 40 different countries, with more than 1,100 exhibitors showcasing their work.
Shri Kirit Bhansali, Chairman of GJEPC, celebrated the event’s success. He mentioned that despite changing global scenarios, the Indian jewellery sector continues to innovate. By bringing together so many buyers, the exhibition became more than just a market—it established a foundation for sustainable growth. The positive energy at the event gave attendees renewed hope for the future.
Shri Shaunak Parikh, Vice Chairman of GJEPC, noted how the event blended India’s rich jewellery traditions with modern trends. Initiatives like the Crafts Pavilion and Innov8 Talks allowed participants to explore this fusion. The aim was to help everyone, from small businesses to big exporters, forge meaningful connections.
As the exhibition progressed, many retailers and wholesalers seized the chance to plan for upcoming festivals and wedding seasons. They focused on strategic sourcing, ready to adapt to fluctuating metal prices. Many manufacturers showcased lower karatage gold options and lightweight designs, catering to consumers seeking value without sacrificing style.
This adaptability extended to high-end jewellery as well. Large, statement diamond pieces attracted buyers, especially those featuring unique cuts and colors. The market also embraced lighter designs for everyday wear, allowing consumers to enjoy luxury at a more accessible price.
Recent trends indicate a shift towards silver jewellery with modern flair. Designers experimented with finishes like matte, oxidised, and glossy, offering bursts of color and textured surfaces. This shift shows a growing attraction to globally inspired designs.
Coloured gemstones also made waves at this year’s exhibition. Items featuring tourmalines, morganites, and tanzanites were prevalent, proving their place in fine jewellery rather than just costume pieces.
Feedback from exhibitors highlighted the strong business interactions at the show. Prashant Kiran, Director of Laxmi Jewellery, noted that while the foot traffic was moderate, the buyers were intentional and focused. With fluctuating gold prices, many consumers are cautious, but today’s buyers are well-informed and deliberate in their purchasing decisions.
Rahul Mehta from Diarah and Silver Emporium emphasized that events like IIJS offer vital networking opportunities. He stressed the importance of face-to-face interactions in a market where consumer confidence fluctuates due to price changes. Personal connections are essential for sustaining business growth.
The event concluded with a thrilling finale, featuring a Mega Lucky Draw. Winners received exciting prizes, with a Mercedes-Benz as the grand prize. This celebration highlighted the collective achievements of the global jewellery community.
For more insights into the growing jewellery market and trends, check recent studies from organizations like the GJEPC on their [official website](https://gjepc.org). The future of this industry looks bright, fueled by innovation and a commitment to quality.
