Rural communities in British Columbia are looking towards the outdoors to strengthen their economies and lifestyles. The Outdoor Recreation Council of BC (ORCBC) has released a guidebook to help these communities navigate the challenges they face.
Titled “Outdoor Recreation for Community and Economic Development,” this 98-page guide includes insights from 50 experts in outdoor recreation and community growth. It aims to equip local governments, First Nations, nonprofits, and recreational groups with practical tools and inspiration.
Louise Pedersen, director of ORCBC, notes that many rural areas are eager to develop outdoor recreation but often don’t know where to begin. She emphasizes that the guide shows how outdoor activities can be a vital part of economic and community strength, not just an optional luxury.
Currently, outdoor recreation contributes an impressive $15 billion to B.C.’s economy. To fully utilize this potential, the guidebook suggests appointing a community leader for outdoor efforts, collaborating with First Nations for their knowledge, securing funding, and promoting environmental stewardship.
“Every community has its own strengths and challenges,” says Sarah-Patricia Breen, one of the guide’s authors. Each area will have a unique approach to using the guide, tailored to its specific needs.
A revealing case study included in the guide showcases the Tumbler Ridge Outdoor Recreation Association. This collaboration among four clubs amplifies their voice as Tumbler Ridge revises its economic strategy. Jessie Olsen, the community’s economic development director, highlights the importance of diversifying the economy, especially with potential downturns in the resource sector. Outdoor recreation plays a key role in this diversification effort.
Interestingly, a recent survey indicated that over 60% of Canadians are more likely to explore their local outdoors than before the pandemic, suggesting a rising trend in valuing nature. This shift presents an opportunity for communities to build on existing interests in outdoor activities, fostering economic growth.
The guidebook is freely available online, making it a valuable resource for any community looking to tap into the benefits of outdoor recreation. You can check it out at ORCBC’s guidebook page.
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Outdoors|recreation|Rural Canada