Unmasking Food Labels: Are You Being Misled About Healthy Choices? | WTOP News

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Unmasking Food Labels: Are You Being Misled About Healthy Choices? | WTOP News

Many people are concerned about their health and want to make better food choices. However, the labels on food can be confusing. Words like “all natural” might sound appealing but don’t always mean much legally.

Luca Cian, a marketing professor at the University of Virginia, points out that while some organizations verify whether products are organic, phrases like “all natural” lack a true legal definition. This can mislead consumers into thinking the product is healthier than it really is.

Take the term “90% fat free,” for example. It sounds great, but it still means there’s 10% fat in the product. Cian explains that this wording makes the food seem leaner than saying it has “10% fat.”

The concept of “clean eating” is another trendy label. However, it has no official standard. A salad and a cupcake can both be called “clean” without any real criteria governing that claim.

Another common term is “protein.” Many products boast about their protein content. Cian notes that when a food is labeled as “a good source of protein,” it tends to appeal to consumers who equate protein with health. This association is part of a broader trend where colorful packaging or even the shape of food can influence perceptions of healthiness.

Experts advise focusing on the nutrition labels on the back or sides of products instead of getting swayed by flashy terms. Assessing calories, fat, protein, and sugar can give a clearer picture of what you’re really eating. Remember, labels that say “zero sugar” or “low fat” may still pack in calories.

Research from the International Journal of Obesity indicates that misleading food labeling can contribute to unhealthy eating habits. A study found that consumers are more likely to purchase items with appealing health claims. So, while these labels may catch your eye, it’s vital to look deeper.

The best approach? Read the nutritional information to truly understand what’s in your food. This can help you make better dietary choices and avoid falling for clever marketing tricks.

For more insights on food labeling and healthy eating, consider checking resources from the FDA or the CDC.



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