Meghan Markle has been dropping hints about her new brand called “As Ever.” This morning, she expressed her excitement for the launch with her followers.
In a recent Instagram post, Meghan shared, “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on.” She introduced As Ever as a brand crafted from her passions, which encompass food, gardening, and thoughtful living. The phrase “As Ever” suggests a continuation of her journey and commitment to what she loves.
Fans noted that Meghan had been signing off her previous posts with “As Ever, Meghan,” which now appears to be a clever preview of her brand. In a playful video filmed in her and Prince Harry’s garden, Harry can be heard teasingly announcing, “It’s recording,” leading to Meghan expressing her relief and excitement about revealing the project.
The As Ever website includes a heartwarming photo of their daughter, Lilibet. Originally, Meghan’s brand was called American Riviera Orchard, named after her childhood home in Santa Barbara. However, she faced trademark issues, which prompted the rebranding to As Ever, a name she secured in 2022. This change allows broader opportunities beyond local products.
In her video, Meghan reassured fans that she will still be selling her jam, expressing her love for it while emphasizing that As Ever represents a bigger vision tied to her upcoming Netflix show, “With Love, Meghan.” This show will feature eight episodes showcasing her cooking alongside Hollywood friends and will emphasize the joy of everyday living.
Meghan has also shared that the journey to establish her brand had its challenges, including initial application issues and criticism about the products initially planned. Nonetheless, she remains determined to create something meaningful that resonates with her audience.
As she steps into this new chapter, Meghan aims to connect through joy and creativity, inviting others to join her on this journey. Whether it’s through her cooking show or her lifestyle brand, there’s a sense of excitement about what lies ahead for the Duchess of Sussex.
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