Unveiling the Controversy: Why Meghan Markle’s Lifestyle Brand is Stirring Up Criticism

Meghan Markle recently announced her new lifestyle brand called As Ever. However, this has sparked a significant backlash because a clothing brand with the same name already operates out of New York and New Jersey.

After the announcement, social media exploded with criticism. Many users questioned why she chose a name that was already taken. Markle had shared her excitement about As Ever on Instagram, saying, “Some of you may have heard whispers about what I’ve been creating.” She emphasized that she has poured her heart into this venture.

Markle described her brand as an extension of her passions, integrating elements like food, gardening, entertaining, and thoughtful living. She plans to launch As Ever in Spring 2025.

Mark Kolski, co-founder of the existing As Ever brand, addressed the situation on their Instagram page. He expressed gratitude to supporters and made it clear they are not affiliated with Markle’s new venture. Kolski later spoke with the Daily Mail, revealing that he learned about the situation when a friend informed him. He’s currently seeking legal advice on how to handle the matter.