Nearly a year into efforts to ban petroleum-based synthetic food dyes in the U.S., progress is happening, but it’s slow. According to an FDA tracker, only four of the 23 industry pledges to remove these dyes have been completed. It’s worth noting that some changes reflect new products without artificial ingredients, but established products still often contain these dyes.
For example, PepsiCo has introduced new Cheetos and Doritos with no artificial flavors or dyes. However, they still plan to keep selling their classic versions with synthetic dyes, which can be confusing for consumers.
Most regulations about these dyes are still voluntary. A few states are actively working on legislation, with 20 bills passed and 48 more under review, according to the Environmental Working Group. The FDA claims to be collaborating with the food industry to phase out these dyes without major legal changes. Notably, Sam’s Club has already removed artificial colors from its private label products, and Tyson Foods has been auditing its brands for compliance.
Big-name companies like Kraft Heinz, Conagra Brands, and Hershey have committed to removing products with artificial dyes by December 31, 2027. Some brands, like PepsiCo and Mondelez, are reformulating to add dye-free options while still keeping their traditional products on the shelves. A spokesperson from the Department of Health and Human Services mentioned that about 40% of the entire consumer packaged goods industry is looking to remove these dyes soon.
What Do Consumers Think?
Consumer preferences are changing. Many people want to avoid artificial colors in their food. A survey from CivicScience found that nearly 50% of shoppers consider artificial colors at least half the time when making purchases. Approximately 80% support the FDA’s efforts to phase out these dyes.
This trend comes amid a broader move toward healthier eating. Ultra-processed foods make up a significant portion of the American diet, often viewed as less healthy choices. As brands experiment with new formulations, consumers will show their preferences through their buying choices. Early signs indicate that options like Walmart’s new NKD Doritos line haven’t raised prices, which is good news for those concerned about costs.
However, changing formulas has its challenges. Conagra’s CEO, Sean Connolly, pointed out that some foods, like red velvet cake, need to maintain their signature look. While they consider alternatives like beets, cost and supply issues are significant barriers. Natural substitutes may also impact taste—balancing health choices with the sensory experience of eating is complex.
Last year, the FDA approved two new plant-based color extracts, opening pathways for further innovations. As companies navigate these changes, they’ll need to think creatively to maintain the appeal of their products without synthetic dyes.
In summary, while the journey to remove synthetic food dyes is slow and complicated, both consumers and companies are actively engaging in this process. Changes are being made, but it will take time to see full transformation in the food supply.
For more insight into food trends, you can explore industry predictions for the next year and what leading figures expect.
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