Just a week after speculation about Samsung possibly canceling the Galaxy S26 Edge due to poor sales of the ultra-slim S25 Edge, Apple is reportedly adjusting its iPhone Air production. Rumor has it that Apple is scaling back on making the iPhone Air while keeping the production of the iPhone 17 lineup stable at around 85 to 90 million units, according to sources at Nikkei Asia. However, production of the iPhone Air is nearing what’s seen as “end of production” levels.
The iPhone Air has its perks, like an appealing design, but its battery life and single camera may discourage some users compared to the iPhone 17 Pro. Allison Johnson from The Verge noted that while its slim profile gets attention, the lighter weight is a major plus. The Air marks Apple’s venture into ultra-thin phones, possibly paving the way for a future foldable iPhone.
Initially, the iPhone Air accounted for about 10 to 15 percent of iPhone 17 production orders. Still, reports suggest that production will be cut significantly come November. In the meantime, Apple has ramped up production for the base iPhone 17 by about 5 million units and is increasing output for Pro models as well.
Recent data from Counterpoint shows that the iPhone 17 series has already outsold its predecessor by 14 percent in the first 10 days following its release in the US and China. Sales of the base iPhone 17 shot up 31 percent, likely due to impressive features like an always-on, high-refresh-rate display. The iPhone 17 Pro and Pro Max saw a 12 percent increase, boosted by attractive carrier deals for upgrades. On the flip side, the iPhone Air’s sales are reportedly on par with the iPhone 16 Plus, which it essentially replaces, making it the least popular model in its lineup.
As consumers continue to shift toward higher-performing models, the trends in smartphone sales clearly reflect what features matter most. This indicates a growing preference for devices that offer better performance over just a slim design. With smartphone technology evolving rapidly, it will be intriguing to see what Apple and its competitors will do next.
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