Why Bad Bunny’s All-Spanish Super Bowl Halftime Show Will Break Barriers and Make History

Bad Bunny is changing the game. Since bursting onto the music scene in 2016, he’s consistently pushed boundaries and shattered records. His main mission? Staying true to his Puerto Rican roots and performing in Spanish.

Now, he’s making headlines again by headlining the Super Bowl LX halftime show. He’ll be the first artist to deliver a fully non-English performance in this high-profile slot. While stars like Shakira and Jennifer Lopez have previously taken the stage, Bad Bunny’s commitment to Spanish sets him apart. His songs are mostly in Spanish, and his fans wouldn’t have it any other way. He hinted at a few English lines but stayed true to his roots in songs like “WHERE SHE GOES.”

After the announcement, he shared a heartfelt message in Spanish: “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” which means, “Go tell your grandma we’re performing at the Super Bowl.” If his Super Bowl show is anything like his unforgettable 2023 Grammy performance, fans can expect Spanish-language subtitles throughout.

Bad Bunny’s journey is notable. He has seven studio albums, none of which feature a full English-language song. This hasn’t hurt his popularity. In fact, he’s one of the most-streamed artists on Spotify. His success proves that artistry, authenticity, and culture resonate with audiences.

His performance at the Super Bowl isn’t just about music; it’s a significant cultural moment. It highlights the growing Spanish-speaking population in the U.S. According to the U.S. Census Bureau, Spanish is the most widely spoken language after English. In 2025, around 22% of people aged five and older reported speaking a language other than English at home, with about 61% of that group speaking Spanish. This makes his performance relatable to a substantial audience.

It’s also worth noting the current political climate. The Latin community faces challenges, including increased deportations and anti-immigrant sentiments. Bad Bunny’s show serves as a celebration of this community right when they need it most. He’s aware of these issues, having previously chosen not to tour his album in the U.S. out of concern for his fans’ safety.

When the Super Bowl news broke, he reiterated his commitment to support his community. His performance promises to shine a spotlight on Puerto Rican and Caribbean culture. In an interview with Apple Music, he expressed his eagerness, saying, “I’m really excited for my friends, my family, and all the Latino people around the world.”

This Super Bowl show isn’t just an entertaining performance; it’s a moment that carries cultural significance. As audiences gather around their screens, they will witness not only a spectacular show but also a celebration of identity and heritage. Bad Bunny is set to make history, and many are excited to be part of it.



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