Miami has always attracted wealthy buyers from Latin America, but now British investors are joining the scene. With a refined taste for luxury and specific preferences, this new group is making a significant impact on the South Florida real estate market.
Experts like Daniel de la Vega, CEO of ONE Sotheby’s International Realty, have noticed a rise in British buyers, particularly those from London. “We expect this trend to continue through 2026,” he says, pointing out that these buyers are looking for more than just vacation homes. They’re investing in high-end condos and seeking long-term residences.
One main driver for this influx is the upcoming changes in UK tax laws. In 2025, the UK will eliminate its “non-dom” tax status, affecting the wealthy who have been avoiding taxes on overseas earnings. Because of this, many British buyers are eager to shift their focus to the U.S. market.
De la Vega identifies three categories of British buyers in Miami. First are those testing the waters, trying out the market with smaller condo purchases before making bigger commitments. Next are investment-oriented buyers seeking to diversify their portfolios. Finally, there are lifestyle seekers drawn by the sun, schools, and walkable neighborhoods.
British buyers have high expectations for property finishes and amenities. After all, they’re used to the luxury of London neighborhoods, which sets a high standard. For instance, in new developments like Surf Row Residences, British buyers appreciate the premium finishes and the option for furnished units.
Surfside and neighboring areas, such as Coral Gables and Coconut Grove, are gaining traction among these buyers. They offer the perfect mix of vibrancy and tranquility. Take Stefan Haselwandter, a finance executive from London, who recently purchased at Surf Row. He plans to spend about half the year in Miami, drawn by the city’s outdoors, lifestyle, and growing professional opportunities.
“The talent pool has expanded since COVID, making it easier for professionals like me to find opportunities here,” he says. Haselwandter also notes that buying a home in Miami is much simpler compared to the bureaucratic process in London, where high transaction taxes can also be a hurdle.
Meanwhile, the nearby Perigon Residences highlights another example, with British buyers making up 10% of its sales. This development boasts luxurious amenities, a residents-only restaurant, and stunning ocean views, further appealing to discerning buyers.
Interestingly, many Brits are choosing Miami over traditional Caribbean destinations like the Bahamas or Barbados. This preference stems from the city being seen as a safe and convenient hub. Direct flights from Heathrow make it easy for British nationals to travel, whether for business or leisure.
For these well-off buyers, Miami represents not just a new home but an exciting opportunity. It’s a blend of luxury living and a gateway to broader international connections, enriching their lives both socially and professionally.
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