Why Staying In is the New Going Out: Embracing the Homebody Lifestyle

Nights in are making a comeback! A recent survey shows that many Americans now prefer to host gatherings at home instead of going out. In fact, 72% of those surveyed enjoy inviting friends over to their place. This trend has grown significantly, with 49% saying it started in recent years.

A cozy atmosphere is key. About 78% of people believe that a nice smell can make their home feel more inviting. Before inviting guests, 82% think about how their home smells.

People put quite a bit of effort into preparing their homes. On average, hosts spend about two hours getting ready for a gathering. They want their guests to feel comfortable, and having the right scent and ambiance helps make that happen.

The reasons for this shift are simple. Many find that staying in is less stressful than going out. 53% say it’s a money-saver, and others enjoy being in control of food and entertainment options.

Julia Mellberg from Air Wick notes, “With more Americans opting for home gatherings, it’s clear that comfort and meaningful connections are becoming top priorities.” Guests can bond over birthdays, dinner parties, and movie nights, with 74% of people feeling they have deeper conversations at home.

Interestingly, there are some common stressors when hosting. Cleaning (46%) and cooking (34%) top the list of worries, with many hosts feeling pressure to make everything perfect. Some even worry about running out of food or drinks.

So, what’s essential for a successful night in? Good food (72%), comfy seating (52%), and great entertainment (38%) are at the top of the list. Scent is also important, with popular choices being fresh and clean (64%) and warm and cozy (45%).

As this trend continues, it reflects a growing desire for more meaningful, relaxed gatherings that prioritize connection and comfort over the hustle and bustle of going out.

For more detailed insights, you can check out the full study conducted by Talker Research.

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