Subaru’s 2026 lineup has some big changes and slight price bumps. Many models have kept their 2025 prices, but new destination fees mean most will cost a bit more. Some models, like the BRZ and Impreza, have seen notable price increases.
For instance, the 2026 BRZ no longer has a base model. Its starting price is now $2,675 higher, making it a less affordable sports car. Similarly, the Impreza has lost its entry-level trim, pushing its starting price to $27,790.
We’re still awaiting details on the Forester Hybrid and WRX. The 2025 WRX starts at $38,920, and the 2026 model could come close to $40,000 due to production changes. The Legacy will no longer be produced after 2025, marking the end of an era for Subaru.
2026 Subaru Impreza: $27,790
The new starting price for the Impreza is up by $1,125. The Sport trim now comes standard with 18-inch alloy wheels and a sportier suspension. The standard engine is a 2.0-liter boxer-four with 152 horsepower. The more powerful RS trim starts at $30,690 and features a 2.5-liter engine producing 180 horsepower.
| Subaru Impreza Sport | $27,790 |
| Subaru Impreza RS | $30,690 |
2026 Subaru Crosstrek: $28,415
The big news for the Crosstrek is the new hybrid model. It uses a 2.5-liter four-cylinder engine combined with an electric motor, offering 194 horsepower. The hybrid starts at $35,415, while the non-hybrid is $28,415.
| Subaru Crosstrek | $28,415 |
| Subaru Crosstrek Sport | $32,045 |
2026 Subaru Forester: $31,445
The Forester is transitioning to include a Wilderness trim, featuring increased ground clearance and improved off-road capability. While the base price remains the same, costs are slightly up due to destination charges, starting at $31,445.
| Subaru Forester | $31,445 |
| Subaru Forester Wilderness | $39,835 |
2026 Subaru BRZ: $37,055
The BRZ’s price sees a hike thanks to the elimination of the base model, now starting at $37,055. The new Series.Yellow trim adds a unique paint finish priced over $40,000.
| Subaru BRZ Limited (MT) | $37,055 |
| Subaru Series.Yellow | $40,555 |
2026 Subaru Outback: $36,445
The Outback has undergone a significant redesign, transitioning fully into a crossover. A new Wilderness trim enhances off-road capabilities. Starting at $36,445, it’s $5,640 more than the previous model.
| Subaru Outback Premium | $36,445 |
| Subaru Outback Wilderness | $46,445 |
2026 Subaru Solterra: $39,945
The Solterra keeps the same starting price but improves its performance. It now produces 233 horsepower and has a larger battery, providing up to 288 miles of range.
| Subaru Solterra Premium | $39,945 |
| Subaru Solterra Limited | $42,845 |
2026 Subaru Ascent: $42,245
The Ascent has a small price rise, now starting at $42,245 for the Premium trim. It features a turbocharged engine, offering a spacious interior for seven or eight passengers.
| Subaru Ascent Premium | $42,245 |
| Subaru Ascent Limited | $49,335 |
Overall, Subaru’s 2026 models show a mix of increasing prices and new features that cater to a range of drivers. Whether you’re looking for a compact car or a robust SUV, Subaru is adapting to market trends and driving needs.
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