Yahoo is taking steps to broaden its audience by focusing on food, family, and relationships. Recently, they announced partnerships with notable figures such as celebrity chef Nick DiGiovanni, parenting experts Big Little Feelings, and media personalities Amy Robach and T.J. Holmes. These collaborations aim to enrich Yahoo’s content.
Brooke Siegel, VP of content for Yahoo News, emphasized that these personalities bring genuine voices that resonate with readers. She noted that lifestyle topics often attract the highest engagement online, even exceeding political content.
DiGiovanni, known for his culinary expertise and his participation in "MasterChef," will share recipes and cooking tips. Big Little Feelings, led by founders Deena Margolin and Kristin Gallant, will contribute a weekly column tied to their podcast "After Bedtime," offering practical parenting solutions. Robach and Holmes are set to launch "Ask Amy & T.J.," where they’ll respond to reader questions about love and relationships.
These creators view their partnership with Yahoo as a fresh way to reach their audiences. DiGiovanni expressed excitement about sharing his recipes with new fans, while Margolin and Gallant hope to delve deeper into parenting topics that resonate with their followers. Robach and Holmes mentioned how their interactions with people have inspired them to share advice, emphasizing the common struggles in relationships.
Recent data shows that lifestyle content consistently performs well, making it a strategic focus for media companies. Siegel hinted that Yahoo may explore collaborations with wellness and travel experts in the future.
This initiative reflects a growing trend in media where personal connections and relatable content drive engagement. By leveraging the expertise of these figures, Yahoo aims to enrich its offerings and strengthen its connection with readers.
For more on Yahoo’s new partnerships, you can check out their official announcement here.
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Amy Robach,NIck DiGiovanni,TJ Holmes,Yahoo
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