Mumbai’s fashion-tech startup, ZILO, has recently secured $4.5 million in seed funding from influential investors like Info Edge Ventures and Chiratae Ventures. Launched in early 2025 by former Flipkart and Myntra executive Padmakumar Pal and entrepreneur Bhavik Jhaveri, ZILO is redefining fashion retail in urban India by offering curated styles from over 250 top brands with deliveries in less than 60 minutes.
ZILO is at the forefront of the quick-commerce model for fashion. This approach combines speedy delivery with a personalized shopping experience. By using dark stores along with partner brand outlets, ZILO ensures that customers have quick access to fresh and in-season inventory. Currently operating in Mumbai, the startup plans to expand its services to other major cities across India soon.
What really sets ZILO apart is its focus on the "power shopper"—urban consumers who desire speed, style, and top-notch service. The platform offers several unique features:
- Fast delivery in under 60 minutes for brands like Levi’s and Puma.
- Home trials for customers to try on multiple items before buying.
- Instant return policies for easy exchanges or refunds.
- AI-driven style recommendations that personalize the shopping journey.
Co-founder Bhavik Jhaveri believes ZILO simplifies fashion discovery for busy city dwellers, making shopping both joyful and efficient.
With the new funding, ZILO plans to:
- Enhance its hybrid supply chain for quicker deliveries.
- Form deeper alliances with fashion brands to broaden its offerings.
- Expand to additional Indian metro areas by the end of 2025.
- Grow its catalog to include over 100,000 styles just in time for the festive season.
ZILO’s emergence occurs amidst a rapid growth phase in India’s quick-commerce and fast-fashion markets. Competitors like Slikk and Snitch have also attracted significant investments, revealing strong investor confidence in this sector. For instance, Slikk received $10 million, while Snitch gathered $40 million just this year. Notably, even established players like Myntra are ramping up their delivery capabilities.
As Kitty Agarwal, partner at Info Edge Ventures, puts it, ZILO represents a unique blend of speed, personalization, and trust, positioning itself as a significant player in urban fashion retail.
ZILO matters greatly for consumers in fast-paced cities like Mumbai, where time is precious and choices are endless. It addresses the common pain points of online fashion shopping, such as uncertainty about fit and delivery delays, through its innovative model of quick delivery combined with home trials and easy returns. This approach resonates particularly well with India’s young shoppers, especially millennials and Gen Z, who prefer instant gratification alongside quality.
ZILO’s vision extends beyond just being a shopping app; it aspires to become a lifestyle platform that offers real-time access to fashion. As the demand for faster and more tailored shopping experiences grows, ZILO’s quick-commerce model is set to influence the future of fashion retail in India.
In essence, ZILO’s recent funding marks a significant leap forward for the Indian fashion-tech landscape, promising to bring speed and style right to the fingertips of urban shoppers throughout the country.
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Bhavik Jhaveri, Fashion Delivery, Padmakumar Pal, Zilo,