A recent study titled Culture and Climate – Perceptions and Practices in Brazil highlights some striking insights about Brazilians’ attitudes toward climate change. The research shows that a whopping 82.1% of people in Brazil are worried about climate change. Among these, 53.4% feel “deeply concerned.” Interestingly, more than half—52.4%—say they often feel powerless to make a real difference. Yet, a positive takeaway is that 54.6% actively seek information about climate issues through cultural products and institutions.
This study was a collaboration between C de Cultura, Outra Onda Conteúdo, and the Pontifical Catholic University of Rio Grande do Sul (PUCRS). It was released during the 30th United Nations Climate Change Conference (COP30) in Belém, signaling its importance in the ongoing climate dialogue.
Mariana Resegue, executive director of C de Cultura, believes the findings reflect a common sentiment: many feel that climate change is a massive issue that goes beyond individual actions. However, she emphasizes the need for better communication on how individuals can contribute and strengthen collective efforts.
The survey also reveals that 83.5% of participants see cultural activities—like books, films, music, and museums—as valuable sources of information about climate change. Furthermore, 73.3% believe these activities can help them actively engage with the climate crisis, and 62.6% have adjusted their environmental habits based on inspiration from cultural works.
Resegue points out that this study shows decision-makers the pivotal role culture can play in mobilizing knowledge and boosting public interest in climate issues.
Another noteworthy finding is the acknowledgment of traditional populations. About 77.5% of participants agree that indigenous peoples and quilombola communities can play crucial roles in confronting climate change. However, only 34.3% recognize these communities as particularly vulnerable to the impacts of climate change.
On the political front, nearly 90% of respondents want politicians to prioritize environmental sustainability and social justice. There’s a noticeable divide based on political beliefs, with 98.8% of left-leaning individuals emphasizing the importance of climate issues, compared to just 52.1% of right-leaning respondents.
With the 2024 elections approaching, climate proposals are increasingly becoming decisive factors for voters, especially among those on the left, where 55.1% find these issues crucial compared to 40.4% on the right.
In summary, this study underscores an important connection between culture and climate activism in Brazil. As the nation grapples with climate challenges, cultural engagement may be a powerful pathway for mobilizing change and promoting sustainability.
