Professor Subroto Roy recently highlighted how events like the Yale InsightsOn Conference provide valuable opportunities for marketing students at the University of New Haven. These gatherings help students dive into the future of marketing, covering topics like artificial intelligence (AI), branding, and consumer engagement while forging connections in the industry.
This year, around 25 students from our Marketing Club attended the conference, hosted by the Yale School of Management. They mingled with professionals from major companies like Google and TikTok, gaining insights on trends that shape the industry.
The marketing landscape is shifting rapidly, primarily driven by AI. According to a recent survey by the World Economic Forum, 85 million jobs may be displaced by the technology by 2025, but 97 million new roles could emerge. This means students must learn how to leverage these tools effectively.
Yet, the conference emphasized that while technology enhances efficiency, human skills remain essential. Creativity, communication, and empathy are valuable assets in marketing—skills developed not just in lectures but through practical experiences and teamwork.
Engagement in clubs like ours can facilitate this growth. Students not only learn from each other but also from faculty and industry experts in relaxed settings. These interactions can build confidence and clarify career paths.
“We want students to learn not only in the classroom, but from the world around them.”
Subroto Roy, Ph.D.
In recent years, our students have attended key events like the Association of National Advertisers conference. Proximity to Yale allows us to access top-notch gatherings that feature industry leaders. It’s a chance for students to transition from theoretical knowledge to practical understanding.
Thanks to the support from the Pompea College of Business and the Yale School of Management, many students can attend these events without added costs, making them accessible to all.
What impressed me the most at the conference was witnessing our students confidently engaging with professionals. They asked insightful questions and shared ideas about AI and branding, beginning to view themselves as future leaders in marketing.
For those contemplating a major in marketing, I stress the importance of experiential learning. Marketing is an exciting mix of creativity, technology, and analytics, with numerous career options for curious and adaptable individuals.
The Marketing Club is eager to return to the Yale InsightsOn Conference in May 2027, and I encourage future students to participate. At the University of New Haven, we believe that learning from the world around us significantly enriches education, especially in a fast-evolving field like marketing.
