P.E Nation, a popular Australian lifestyle brand, has chosen WiredCo. to handle its global affiliate marketing across Australia, the US, and the UK. This partnership aims to boost business growth using Wired’s unique “Brandformance” strategy. The agency plans to expand P.E Nation’s reach in existing markets and introduce its stylish activewear to new audiences.
Established in 2016 by fashion entrepreneurs Pip Edwards and Claire Tregoning, P.E Nation quickly became a favorite among women globally. The brand blends sporty function with fashionable flair, playing a key role in the rise of the athleisure trend. Their success story reflects a broader shift in fashion where comfort meets style, appealing especially to modern consumers.
Angela Hampton, the founder and managing director at WiredCo., expressed her excitement about the collaboration. She mentioned, “P.E Nation is a brand I’ve always wanted to work with. It’s impressive how a female-founded business has achieved such rapid growth in less than a decade.” Her agency has a track record of driving significant revenue increases for clients, and she is optimistic about replicating that success for P.E Nation.
Recent trends show that the athleisure market is flourishing, with a projected compound annual growth rate of 8.6% from now until 2027. This growth is fueled by changes in lifestyle, where consumers prioritize comfort and versatility in their clothing choices.
WiredCo. has worked with notable clients like THE ICONIC and Red Bull, showcasing its capability in strategic marketing. As the demand for athleisure continues to rise, the collaboration between P.E Nation and WiredCo. could lead to exciting developments in the fashion landscape.
In conclusion, P.E Nation’s partnership with WiredCo. not only highlights the brand’s potential but also reflects the evolving nature of consumer preferences in the fashion industry today. For more insights on market trends, check out this report on athleisure growth.
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Source linkAustralia,Lifestyle,Affiliate Marketing,WiredCo.,P.E Nation
