Goli Soda, a classic Indian drink, is making waves in international markets like the US, UK, Europe, and the Gulf. This revival comes thanks to a fresh take on the beverage, now branded as Goli Pop Soda, according to an update from the Ministry of Commerce & Industry.
The Agricultural and Processed Food Products Export Development Authority (APEDA) noted that Goli Soda is not just returning but thriving overseas. There have been successful trial shipments and strong consumer interest in these new markets.
A partnership with Fair Exports India has boosted Goli Pop Soda’s presence. It’s now available in Lulu Hypermarket, one of the biggest retail chains in the Gulf. The response? Overwhelmingly positive. Thousands of bottles are already on shelves, showcasing the drink’s appeal.
In the UK, Goli Pop Soda has become more than just a drink—it’s a cultural sensation. Consumers enjoy the blend of traditional Indian flavors with a modern twist. This shift highlights India’s beverage heritage on a global platform.
To celebrate its launch, APEDA organized a flag-off event for Goli Pop Soda on February 4, 2025. This event emphasized India’s commitment to promoting authentic products and enhancing its presence in the global beverage market.
Interestingly, Goli Soda once struggled to compete with international brands. Its revival signifies a push to promote traditional Indian products abroad. The drink has been reimagined with modern packaging that resonates with today’s consumers while preserving the fizzy charm many remember.
Goli Pop Soda features a unique pop opener that enhances the nostalgic experience, making it stand out in crowded markets. APEDA recently showcased it at the International Food & Drink Event (IFE) in London, connecting Indian exporters with global buyers.
The resurgence of Goli Pop Soda is not just about reliving a classic. It represents India’s rich culinary history and showcases the potential of homegrown products in the international arena. This beverage now stands as a symbol of India’s vibrant food and drink culture, appealing to the tastes and preferences of consumers worldwide.
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