Meet the Canadian Couple on Norfolk Island Battling Unique US Tariffs as Business Owners

MELBOURNE, Australia — Jesse Schiller and Rachel Evans run a small business on Norfolk Island, a remote Australian territory. They are likely the only business owners affected by recent tariffs imposed by the Trump administration, even though their island doesn’t export to the U.S.

The couple creates plastic-free hair accessories under the brand Kooshoo. About 80% of their sales come from the United States. Due to the tariffs, they will face elevated costs based on rates assigned to goods from Japan and India, even though they don’t ship from these countries. As a result, their business is at risk, and they feel the squeeze more than others on the island.

“Kooshoo” translates to “feeling good” in Norf’k, a creole language spoken by the island’s small population of around 2,000 people, situated 1,600 kilometers (1,000 miles) from Sydney.

Interestingly, Norfolk Island has received a hefty 29% tariff, while Australia’s other territories face a minimal 10% tariff. Schiller remarked, “Norfolk is a case study of how blunt these tariffs can be.”

This confusion raises questions locally. It appears that the tariffs might stem from mixed-up customs paperwork related to several places named Norfolk around the world. Schiller points out that a simple fact-check could have clarified the situation.

Evans has deep roots on the island, being a ninth-generation descendant of a mutineer from the HMS Bounty, a story well-known due to Hollywood films. Her upbringing shaped their brand’s commitment to sustainability.

Despite the challenges, both are optimistic. Evans believes they will navigate these trade hurdles. “We’ll figure out a way to bridge this gap,” she said confidently.

In today’s global market, small businesses often feel the impact of international trade policies. According to a 2023 report from the International Trade Center, 69% of small businesses are concerned about the effects of tariffs on their operations, highlighting a broader trend affecting entrepreneurs everywhere.

As scientists and economists discuss the long-term effects of these tariffs, it’s essential to remember that real people and stories lie behind the numbers. Schiller and Evans’ experience illuminates how policies designed for big markets can unintentionally hurt small players.



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Australia, Norfolk Island, Donald Trump, International trade, Rachel Evans, General news, International News, Tariffs and global trade, Politics, Business, World news, Government policy, World News