President Donald Trump promised lower grocery prices during the 2024 race, claiming Americans would soon be able to afford their groceries again. However, grocery prices have continued to rise post-election. Many Americans are now changing their shopping habits due to growing worries about the economy.
A recent poll by The Associated Press-NORC Center for Public Affairs Research reveals that over half of Americans feel stressed about food costs. Fifty-three percent view grocery expenses as a major source of stress, while 33% consider it a minor issue. Only 14% say groceries worry them not at all.
This poll marks the first time Americans were asked specifically about their stress related to grocery prices. According to other recent surveys, frustrations over high food costs persist, even as inflation on groceries has slowed down.
Shoppers are not just expressing their frustration—they’re also making real changes. Customers are modifying their purchases and becoming more cautious when shopping.
Inflation on groceries peaked at 9.4% in 2022 but has since dropped. Currently, grocery prices have risen by only 2.4% over the last year, according to the latest consumer price index. Nevertheless, prices for essentials like eggs, beef, and orange juice have surged due to supply issues and weather conditions. Trump’s tariffs are also affecting prices for imported goods like fruits and canned items.
David Ortega, a food economist at Michigan State University, notes that the poll reflects unmet expectations based on Trump’s promises regarding grocery prices. He emphasizes that people’s grocery bills impact their overall views of the economy. “We’re coming out of an inflationary period. Everybody sees the price of food,” Ortega explains.
The state of the broader economy appears to influence consumer feelings about grocery costs. Recent data on jobs and spending suggest that the economy might not be as stable as it seems. Trade policies under Trump may be contributing to this uncertainty. Ortega adds that many consumers are worried about potential hikes in prices due to ongoing trade tensions.
Despite some fears of higher inflation, it’s noteworthy that overall inflation has remained moderate. Experts believe this could change as businesses run low on inventory and start feeling pressure from tariffs. The Census Bureau has reported that U.S. companies imported less in June, indicating higher costs for foreign goods.
To cope, shoppers are opting for smaller quantities, using more coupons, skipping non-essentials, and preparing more meals at home. These shifts hint at an economic slowdown that could have significant implications for jobs and business growth.
Kroger’s interim CEO, Ron Sargent, mentioned that consumers are more cautious in this uncertain environment. Both high- and low-income shoppers are affected, as they navigate through heightened uncertainty. As a response, Kroger is enhancing promotions and increasing its store brand offerings, which are generally more affordable.
In summary, while some aspects of grocery inflation are easing, many consumers are still feeling the pinch. As the economy continues to evolve, shoppers are adapting their behaviors to stay within budget, reflecting a deeper concern that goes beyond the grocery aisle.
