Olive oil is famous for its health benefits. It can lower the risk of heart disease, some cancers, and inflammation. Recent research also suggests it may improve brain health.
Filippo Berio is a top-selling olive oil brand in the U.S. They are on a mission to help Americans understand how to make healthier food choices. By collaborating with organizations focused on health and wellness, they aim to teach people about the positive effects of incorporating nutritious foods into their diets.
Filippo Berio is working with the Alzheimer’s Drug Discovery Foundation (ADDF) and Culinary Careers Program (C•CAP) to spread this message. Marco De Feo, the brand’s Vice President of Marketing, says they are committed to promoting health through the use of quality foods like olive oil.
“We want to share research that shows how diet can affect health,” he stated. The brand plans to launch new programs in 2025. They will focus on educational content and sponsor events to raise awareness about healthy eating.
This year, Filippo Berio is expanding its relationship with C•CAP to develop a curriculum that teaches students how to use olive oil in cooking. This program will reach over 25,000 culinary students in more than 186 schools. Students will learn about olive oil’s health benefits and various uses in the kitchen. They’ll discover how to incorporate it into different cuisines and improve their cooking skills.
Because C•CAP’s programs often start in middle school, this initiative can significantly influence young people’s eating habits as they share their knowledge with family and friends.
Tanya Steel, Co-Executive Director of C•CAP, is excited about this partnership. She emphasizes that olive oil is essential in culinary education due to its flavor and health benefits. By working with Filippo Berio, they hope to encourage healthier cooking habits among future chefs.
Filippo Berio is also committed to its partnership with ADDF. This collaboration supports innovative research and preventive programs in Alzheimer’s disease. The ADDF has funded over 765 research projects globally, thanks to contributions from its donors. Filippo Berio joined this partnership in 2024 to help raise awareness about Alzheimer’s and the importance of a healthy diet for brain health.
Dr. Howard Fillit, co-founder of ADDF, highlights the significance of prevention in fighting Alzheimer’s. He notes that delaying the onset of the disease by just five years could significantly reduce its prevalence. “Healthy lifestyle changes can play a crucial role,” he added.
In 2024, Filippo Berio participated in two major ADDF fundraising events. They not only provided financial support but also promoted awareness through various media channels. They even designed special labels for their olive oil bottles to support the ADDF’s mission.
De Feo emphasizes the brand’s commitment to quality. He believes olive oil has been a vital part of diets for centuries, offering numerous health benefits. “Our focus is always on quality and authentic preparation,” he stated, ensuring that consumers have access to great-tasting and healthy options.
For more information about Filippo Berio and their initiatives, visit their website: filippoberio.com.
