At the recent Republic Business Leadership Conclave, Abhinandan Lodha, Chairman of the House of Abhinandan Lodha (HoABL), shared his vision for transforming India’s real estate landscape. He emphasized a deep-seated desire among Indians to own land, a sentiment that drives his approach.
Lodha’s journey into real estate began unexpectedly during the pandemic. Initially, he founded Tomorrow Capital, a private equity firm. However, while dealing with a large piece of land in Dapoli during Covid, he decided to explore a digital-first approach to selling. This bold move led to a 100-acre project selling out in just four weeks, highlighting a strong demand for transparent, tech-driven land ownership.
HoABL is built on three pillars: governance, premiumisation, and transparency. Lodha pointed out that they operate without a physical office, allowing customers to buy land entirely online. So far, over 7,000 plots have been sold using this innovative model.
The company’s strategy involves identifying promising locations where state and central infrastructure projects are boosting growth. Lodha believes the real value of land often lies just outside city boundaries, where urbanization is on the horizon. Currently, HoABL has 48 prime locations in mind, including Ayodhya, Varanasi, Shimla, and Goa.
Lodha also highlighted the historical stability of land as an investment. “Over a 10-year period, land typically offers returns of over 20%,” he noted, advising buyers to keep a long-term perspective. To enhance security, HoABL manages title, approvals, and market challenges for buyers.
Since branching out independently in 2020, Lodha has acquired over 500 acres nationwide. HoABL has partnered with HDFC Capital for a ₹1,500 crore venture aimed at low-rise projects and is expanding vertically with a ₹2,500 crore development plan in Mumbai. These projects are set to begin by 2026 and complete by 2030.
High-profile endorsements have further solidified HoABL’s reputation. Celebrities like Amitabh Bachchan and Kriti Sanon have invested in plots, reinforcing trust in their heritage-driven approach.
Looking ahead, Lodha aims for HoABL to achieve ₹10,000 crore in revenue by FY30, with a growth rate of 30%. He advocates for policy reforms, such as easing land acquisition processes and introducing green incentives to tackle India’s housing challenges under the Viksit Bharat initiative for 2047.
In conclusion, Lodha’s innovative strategies and focus on technology could revise how Indians approach land ownership, potentially reshaping the real estate market for years to come.
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Abhinandan Lodha, House of Abhinandan Lodha, HoABL, Republic Business Leadership Conclave, real estate in Bharat, Tier-2 and Tier-3 cities real estate, land investment India, digital real estate, Ayodhya real estate, Viksit Bharat 2047
