Consumer group Choice recently tested 42 types of toilet paper to find the best options for comfort and performance. They focused on factors like softness, how easy it is to separate sheets, strength, and how quickly the paper breaks down in water. Each product was rated on a 100-point scale.
Quilton’s 4 Ply Softness Gold topped the list with a score of 78%. Close behind was their Shea Butter in Gold 4 Ply, which scored 77%. However, both were on the pricier side at $0.69 for 100 sheets.
For those looking for quality on a budget, Woolworths’ Vevelle Luxury Soft Double Length scored 77% and costs only $0.29 for 100 sheets. It’s a great option if you want softness without breaking the bank.
Interestingly, eco-friendly toilet papers often scored lower for softness. Chris Barnes, a project manager at Choice, noted that recycled paper can be challenging to make as soft. Still, products like Naturale 100% Recycled 3 Ply Softness impressed with an 80% softness score and an overall rating of 75%. On the other hand, Yarn’n 100% Recycled Aussie Manufactured Deadly Dunny Paper scored 70% for softness.
Despite being eco-conscious, some brands fell short. Who Gives A Crap, known for its recycled options, ranked lower with their Classic Soft Double Length scoring only 71% overall. Their Bamboo Extra Soft Double Length performed even worse with a softness score of just 55%.
While softness is key for a comfortable experience, durability is also important. Toilet paper must hold up during use and break down efficiently afterward. Unfortunately, some products, like Kleenex Complete Clean, received the lowest marks for disintegration, taking over five minutes to break apart when tested.
A spokesperson from Kimberly-Clark, the maker of Kleenex, asserted that their products undergo thorough safety and quality checks. They encourage transparency and invite consumers to ask questions about their products.
Interestingly, many consumers might assume that more layers (higher ply) lead to better quality. Barnes warns that this isn’t always true. For example, Vevelle White Toilet Tissue 2 Ply, costing just $0.19 for 100 sheets, scored 77%, while Sorbent’s 4 Ply Thick & Soft scored only 75% and costs $0.59.
As consumers continue to seek comfort and sustainability in toilet paper, this testing sheds light on the options available. Finding the right balance between softness and durability can lead to a more satisfying experience.

