Privacy-focused search engine DuckDuckGo is experiencing a rapid increase in interest in its “No AI” search feature. This surge follows Google’s recent announcements about its new AI-enhanced search capabilities. Google introduced a revamped search box that includes AI suggestions, follow-up questions, and expanded integration with Google services.
After Google’s announcement on May 19, DuckDuckGo reported a huge spike in visits to its No AI search page—more than triple the usual traffic by May 28. Since then, the number of visits has continued to rise, averaging about 84% above the baseline.
The “No AI” option on DuckDuckGo provides a search experience without AI-generated answers or chat interfaces. Users looking for a straightforward, ad-free experience can also set DuckDuckGo as their default search engine on Apple devices, though not specifically for the No AI version.
In addition to DuckDuckGo, other privacy-centric search engines are gaining traction. For instance, Kagi is a paid search engine that offers an experience with minimal AI presence. With a subscription of $5 for limited searches and $10 for unlimited access, Kagi avoids advertisements and does not collect user data.
As the demand for privacy in online searching grows, DuckDuckGo and similar platforms are adapting to meet user needs without sacrificing control over their data.
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